Wifely Blog Logo

Logo Design

Wifely is a blog that encourages Christian wives as they walk through life with their husbands. A space of encouragement, peace, and community, Wifely takes a positive look at God’s calling in wives’ lives.


The Wifely brand appeals to young wives, with a hand lettered logo that can be used on apparel, products, social media, and the blog. The inspiration behind the brand was joyful, encouraging, and simple design.

Logo Concept Phase

Based on the moodboard inspiration, three hand lettered logos were sketched and refined. Various script styles were combined with floral treatments, including a modern calligraphy style, a thick brush lettering style, and a monoline script. 

Color Palette Exploration

A soft and simple color palette was chosen to reinforce the logo design with floral elements and feminine script. 

Wifely logo in blog context

Wifely logo in Instagram profile

The Wifely logo sets the stage for building a positive community of Christian wives and encouraging them in the day-to-day of their wifely duties.


©Lubin Design Co. 2019. All rights reserved.