Technology Consulting Firm Rebrand
Brand Refresh and Expansion
Hodgson Consulting & Solutions wanted to set a strong foundation for upcoming marketing efforts. The brand expansion project created a modern and consistent—yet flexible—visual brand to be used on marketing collateral across marketing channels.
E-book design in the refreshed Hodgson Consulting & Solutions brand. The arrow graphic element can be filled with relevant images and used for a bold cover design.
The e-book interior spread shows how typography and photography can be used in design layout.
An updated business card design keeps the brand purple color prominent along with the arrow pattern.
Hodgson Consulting & Solutions brand messaging statement.
The technology consulting company now has a clearly defined brand guidelines document that includes a refreshed logo, with multiple formats, typography choices, color palette, photography styles, icons representing their services, graphic elements, illustration styles and sample designs.
The Hodgson Consulting & Solutions logo was refreshed with a clean font and horizontal and stacked versions.
Cool and dark color palette appeals to a technology audience.
Technology line icons carefully selected from Forest Strider and customized for Hodgson services.
The arrow graphic pattern is used throughout pieces, creating a consistent visual style.
The forward motion of the new brand represents how partnership with Hodgson propels businesses forward and allows them to focus on growth.
A sample website homepage design explores how the brand may play out in web design.
Process
Using insights from Hodgson Consulting & Solutions’ CEO Karla Zehnder and Marketing Coordinator Shaneice Keyes, Lubin Design Co. presented brand concepts which considered the target audience, as well as secondary audiences. The company’s key messages served as a guide to the visuals exploration.
Brand concept one
Brand concept two – design: Renee Wilcox, art direction: Stacy Wilcox Lubin
Brand concept three
Lubin Design Co. can help your company establish a brand that stands out and works seamlessly across all your marketing efforts. Are you ready to create a consistent and memorable brand for your customers?
stacy@lubindesignco.com
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