Sojourn Coffeehouse Branding

Logo Design

A space to pause, rest, and revive your spirit—that’s what the owner of Sojourn Coffeehouse envisioned for her new space, a coffee shop in a historic fire house in Wisconsin. She wanted her logo to reflect a compass or journey with a clean look. 

Final Logo Variations

To accommodate different marketing needs, such as signage, social media, website, print materials and coffee cups, three variations of the logo were created: square, horizontal and a circular badge. 


Three Logo Concepts

Color Palette

With the final logo design and color palette, the coffee shop owner was able to start building out marketing materials and begin work on a new website to launch her grand opening. She even kept another one of the original logo concepts for future merchandise.

©Lubin Design Co. 2019. All rights reserved.