Sojourn Coffeehouse Branding
A space to pause, rest, and revive your spirit—that’s what the owner of Sojourn Coffeehouse envisioned for her new space, a coffee shop in a historic fire house in Wisconsin. She wanted her logo to reflect a compass or journey with a clean look.
Final Logo Variations
To accommodate different marketing needs, such as signage, social media, website, print materials and coffee cups, three variations of the logo were created: square, horizontal and a circular badge.
Three Logo Concepts
With the final logo design and color palette, the coffee shop owner was able to start building out marketing materials and begin work on a new website to launch her grand opening. She even kept another one of the original logo concepts for future merchandise.
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