Cancer Patient Nutrition Guide
Cookbook Print Design
This nutrition guide for cancer patients and their caregiver was distributed via a direct response campaign—both via email and direct mail BRC cards. The campaign was also shared on social media channels to engage the patients with continued support.
This cookbook was created by a team at Studio North in North Chicago, IL with Stacy Lubin as Designer.
Intro Page
Intro copy and Does and Don’ts section
Intro Page
Intro copy and Does and Don’ts section
Day One
Left page shows the day’s meal overview
Right page shows Meal One
Day One
Left page shows the day’s meal overview
Right page shows Meal One
Meals Two and Three
Brand fonts and colors are incorporated into the design
Meals Two and Three
Brand fonts and colors are incorporated into the design
Day Two
Left page shows the day’s meal overview
Right page shows Meal One
Day Two
Left page shows the day’s meal overview
Right page shows Meal One
Meals Two and Three
Type hierarchy and clear sections allow for easy scanning while cooking
Meals Two and Three
Type hierarchy and clear sections allow for easy scanning while cooking
Day Two
Left page shows the day’s meal overview
Right page shows Meal One
Day Two
Left page shows the day’s meal overview
Right page shows Meal One
Type Combination
A combination of the brand serif and sans serif typefaces adds to visual interest
Type Combination
A combination of the brand serif and sans serif typefaces adds to visual interest
Process
Layout sketches were created by working closely with the content writer. Clean and beautifully staged food photos were sourced from Twenty20.com. Several recipe layouts were explored to find allow easy scanning while preparing the meals.
stacy@lubindesignco.com
©Lubin Design Co. 2019. All rights reserved.