Cancer Patient Nutrition Guide

Cookbook Print Design

This nutrition guide for cancer patients and their caregiver was distributed via a direct response campaign—both via email and direct mail BRC cards. The campaign was also shared on social media channels to engage the patients with continued support. 

This cookbook was created by a team at Studio North in North Chicago, IL with Stacy Lubin as Designer.

Intro Page

Intro copy and Does and Don’ts section

Intro Page

Intro copy and Does and Don’ts section

Day One

Left page shows the day’s meal overview

Right page shows Meal One

Day One

Left page shows the day’s meal overview

Right page shows Meal One

Meals Two and Three

Brand fonts and colors are incorporated into the design

Meals Two and Three

Brand fonts and colors are incorporated into the design

Day Two

Left page shows the day’s meal overview

Right page shows Meal One

Day Two

Left page shows the day’s meal overview

Right page shows Meal One

Meals Two and Three

Type hierarchy and clear sections allow for easy scanning while cooking

Meals Two and Three

Type hierarchy and clear sections allow for easy scanning while cooking

Day Two

Left page shows the day’s meal overview

Right page shows Meal One

Day Two

Left page shows the day’s meal overview

Right page shows Meal One

Type Combination

A combination of the brand serif and sans serif typefaces adds to visual interest 

Type Combination

A combination of the brand serif and sans serif typefaces adds to visual interest 

Process

Layout sketches were created by working closely with the content writer. Clean and beautifully staged food photos were sourced from Twenty20.com. Several recipe layouts were explored to find allow easy scanning while preparing the meals.

stacy@lubindesignco.com

©Lubin Design Co. 2019. All rights reserved.